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Takata Petri AG

Purpose:

The main objective of the company was to expand the sales market.

In the first post-crisis year, according to the TAKATA corporation, the Russian car market grew by 31%, for the first quarter of 2011 - by another 60%.


Russia was chosen by TAKATA Corporation after research that predicts an increase in demand for cars in Russia, as well as security systems for them in the next few years.

Shigehisa Takada, President of Takata Corporation (Japan)

« Building our first factory in Russia, we plan to expand the structure of our deliveries, and also hope to contribute to the development of the Ulyanovsk region's automobile industry that pays great attention to road safety and to reduce the deaths from road accidents».

About the company

Takata - is one of the world leaders in the development and production of automotive security systems. The main office is in Tokyo.

President: Shigehisa Takada

Year of foundation: 1933

Field of activity:

  • Manufacture and sale of automobile seat belts, airbags, steering wheel;
  • Interior trim of the car;
  • Textile;
  • Child Safety System

Main Customers:

Audi, BMW, Chrysler, Daimler, Ford, Fuji Heavy Industries, GM, Honda, Hyundai, Mazda, Mitsubishi Motors, Nissan, Toyota, VW.

TAKATA (Europe) GmbH operates 11 plants in four European countries (as of March 2011). The plant in Ulyanovsk is the 12th European plant of the company.


Heinrich Binder, Chairman of the Board of Takata-Petri AG

« In Ulyanovsk three important components coincided: invaluable support of the governor, advantageous logistical position and excellent staff».

Alexander Kepke, General Director of OOO Takata Rus (Russia)

« Many regions of Russia were interested in building such a plant on its territory. A team of TAKATA employees visited them and carefully studied the conditions in each region. Our leadership also met with heads of different regions, as a result, the choice was made in favor of the Ulyanovsk region - due to the fact that here we found a qualified approach to solving issues, good infrastructure, qualified personnel, convenient location. We also received great administrative support from the Government and the Ulyanovsk Region Development Corporation».

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Tatiana Fadeeva

Ph.D, Head of PR Department
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